Social Media for Social Change
The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to help you spread the word about your business (without triggering and over-focusing on your audience’s pain). This list is a …
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing ecosystems? The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that …
I was a broke writer. For too many years. It became my identity I’d cycle between just enough clients and desperation. If you can identify with this, I’m sharing a top list of resources to help you earn more money. Whether you’re contemplating professional writing or you’re a writer seeking to earn more, you will …
When I started my first nursing blog in 2012, I set a daily blogging goal. You read that right. I planned to blog every day and send a newsletter every week and update social media like a madwoman. And none of that includes the work I was doing to start a career as a health …
My jaw clenched and my stomach filled with knots. It wasn’t the first time. That’s how I feel before every storytelling or poetry performance. Not sometimes. Every. Single. Time. Do you know what I do when this happens? I channel that energy into my performance. I’ve been doing this since high school speech and debate …
Can you think of a day when you felt utterly unmotivated to create content? A day when overwhelm or low energy gobbled up every tiny crumb of your motivation? I can think of a few. Many, actually. Cozy up as you read this. Let me take you back to three days ago. It’s one o’clock …