Last week, I published an article on Medium. It got accepted by a major Medium publication and also got curated (promoted) on the platform. I was excited. And nervous. But shortly after it went live – while checking the statistics obsessively – I noticed it… read more of this article
What you should know about urgency marketing
Imagine… Scrolling around a website, you click on a link for a program. On the program sales page, you notice three things: Thing #1: There’s a taunting ticking timer in the right-hand corner counting down. Thing #2: The program is only on sale/available for the… read more of this article
How to write about yourself without falling into the ‘before and after’ trope
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed my attention and wouldn’t let go. Many a night in… read more of this article
A common email opt-in technique to avoid
A few weeks ago, I stumbled onto a financial tips blog. Within seconds of being on the site, an opt-in box popped up. Urrrghh! Irritating…yes. Deal breaking…no. I didn’t immediately move on from the site. I typically close these pop-up boxes almost instantly. I prefer… read more of this article
How to Blog Boldly and Not Sell Yourself Out
“I’ve always been a rebel. I never do things the way they’re supposed to be done. Either I go in the opposite direction or I create a new direction for myself, regardless of what the rules are or what society says.” -Grace Jones in her… read more of this article
Ditch the funnel, build a marketing ecosystem instead
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing… read more of this article
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 7
- Next Page »