The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What… read more
Are You Uncomfortable Doing Social Media Marketing?
Have a scroll around social media and look at profiles and feeds. You’ll find a lot of posing, performing, and caricature creation. Not just people using the platforms for fun, but entrepreneurs, too. People focused… read more
Why Most Email List-Building Advice Doesn’t Work
Don’t focus on more subscribers, focus on more connection. Everywhere you turn, people emphasize that building a large email list is a fundamental part of selling online. ‘Build your list.’ ‘The money is in your… read more
How to Stay Consistent with Content Creation
Last week, I published an article on Medium. It got accepted by a major Medium publication and also got curated (promoted) on the platform. I was excited. And nervous. But shortly after it went live… read more
What You Ought to Know About Urgency Marketing
Imagine… Scrolling around a website, you click on a link for a program. On the program sales page, you notice three things: Thing #1: There’s a taunting ticking timer in the right-hand corner counting down…. read more
You Are More Than a ‘Before and After’ Story
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed… read more
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