Don’t focus on more subscribers, focus on more connection. Everywhere you turn, people emphasize that building a large email list is a fundamental part of selling online. ‘Build your list.’ ‘The money is in your… read more
How to Stay Consistent with Content Creation
Last week, I published an article on Medium. It got accepted by a major Medium publication and also got curated (promoted) on the platform. I was excited. And nervous. But shortly after it went live… read more
What You Should Know About Urgency Marketing
Imagine… Scrolling around a website, you click on a link for a program. On the program sales page, you notice three things: Thing #1: There’s a taunting ticking timer in the right-hand corner counting down…. read more
You Are More Than a ‘Before and After’ Story
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed… read more
Email Opt-In Shame Triggering
A few weeks ago, I stumbled onto a financial tips blog. Within seconds of being on the site, an opt-in box popped up. Urrrghh! Irritating…yes. Deal breaking…no. I didn’t immediately move on from the site…. read more
On Being Bold and Not Selling (Yourself) Out; A Lesson from Grace Jones
“I’ve always been a rebel. I never do things the way they’re supposed to be done. Either I go in the opposite direction or I create a new direction for myself, regardless of what the… read more
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