Hi. I’m Alicia-Joy Pierre. I’m an unconventional copywriter. I help coaches, healers, and trainers sell their offers without using mainstream marketing tactics that are encoded with guilt and shame triggers.

I write a lot about The Pseudo Positivity Culture, the pervasive marketing culture that uses manipulative shame and guilt triggers disguised as positivity and empowerment. I write about this because I want us to decode and resist the common marketing messages that further trigger, oppress, and dehumanize marginalized people.

Together, we’re breaking the code!