Social Media for Social Change
You cannot ignore the challenges of social media marketing. If you’re a solo entrepreneur relying on social media marketing, understanding the challenges and solutions will help you save time and get better results from your marketing efforts. You want to run your businesses without running yourself into the ground. So, I’m sharing 11 common social …
If you’re anything like me, you find much of social media uncomfortable. Between the perfect aesthetic selfies on Instagram to this idea that we’re always supposed to be ‘on’, energized, and ready to interact every day with everyone. The social media algorithm is a hungry beast. Feeding it can feel draining. But here’s the thing, …
Did you know the ‘About’ page is typically the 2nd most visited page on a website? That means you need to spend time and energy getting it right. Your ‘About’ page allows you to connect with your readers and make it clear why they should stick around on your site (or leave). Here’s my system …
To stay relevant, authors and online entrepreneurs need to create fresh, engaging content that stands out from the noise. But how do you keep coming up with ideas? Not just random ideas, but ones that stick, connect, and move the needle forward for your business (yes, exceptional content can do all 3). The answer is …
The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to help you spread the word about your business (without triggering and over-focusing on your audience’s pain). This list is a …
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing ecosystems? The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that …