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image of person typing with text ditch the marketing funnel build an ecosystem aliciajoy.net

Ditch the funnel, build a marketing ecosystem instead

The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing ecosystems?  The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that …

image of person typing with text above and below reading how to use fear to fuel your writing aliciajoy.net

How to use your fears to fuel your content writing

My jaw clenched and my stomach filled with knots.  It wasn’t the first time. That’s how I feel before every storytelling or poetry performance. Not sometimes. Every. Single. Time. Do you know what I do when this happens?  I channel that energy into my performance. I’ve been doing this since high school speech and debate …

image of text box build a writing practice by keeping a writing journal

Why you need to keep a writing journal

Did you know there’s a simple tool that can help you become a better writer? I’m going to share exactly what it is and why you need to be using it. “….what is more to the point is my belief that the habit of writing thus for my own eye only is good practice. It …

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