Social Media for Social Change
Did you know the ‘About’ page is typically the 2nd most visited page on a website? That means you need to spend time and energy getting it right. Your ‘About’ page allows you to connect with your readers and make it clear why they should stick around on your site (or leave). Here’s my system …
When you began your business, you put all sorts of systems in place (I hope). A marketing system, production and admin systems, etc. But you probably didn’t create a support system. I don’t blame you. Few people tell you how to do this. And it may just be the most important system of all. If …
To stay relevant, authors and online entrepreneurs need to create fresh, engaging content that stands out from the noise. But how do you keep coming up with ideas? Not just random ideas, but ones that stick, connect, and move the needle forward for your business (yes, exceptional content can do all 3). The answer is …
Did you know now is the best time for you to become a midlife entrepreneur? If you’ve thought about starting a business over 40 but you’re hesitating, here’s the push you need. Being middle-aged is not a hindrance to business success. On the contrary, midlife has handed you a few gifts. It’s handed you the …
Let’s talk about a powerful concept that borrows from the African proverb ‘it takes a village to raise a child’. If you’re also a midlife woman entrepreneur and you’re ready for a mindset shift, this concept will change your approach to business building. Last winter I fumed for days about a potential client who didn’t …
I’m sharing a few simple but powerful tips for women entrepreneurs to build the confidence to be seen and heard. Business building requires visibility, and getting visible can feel scary. Some people label the fear of visibility with terms like self-sabotage, imposter syndrome, and procrastination. But really, they’re all symptoms of something deeper happening. And …