To stay relevant, authors and online entrepreneurs need to create fresh, engaging content that stands out from the noise. But how do you keep coming up with ideas? Not just random ideas, but ones that stick, connect, and move the needle forward for your business… read more of this article
Did you know now is the best time for you to become a midlife entrepreneur? If you’ve thought about starting a business over 40 but you’re hesitating, here’s the push you need. Being middle-aged is not a hindrance to business success. On the contrary, midlife… read more of this article
Let’s talk about a powerful concept that borrows from the African proverb ‘it takes a village to raise a child’. If you’re also a midlife woman entrepreneur and you’re ready for a mindset shift, this concept will change your approach to business building. Last winter… read more of this article
I’m sharing a few simple but powerful tips for women entrepreneurs to build the confidence to be seen and heard. Business building requires visibility, and getting visible can feel scary. Some people label the fear of visibility with terms like self-sabotage, imposter syndrome, and procrastination…. read more of this article
The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to help you spread the word about your business (without triggering… read more of this article
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing… read more of this article