Category: authentic marketing

Blog Writing Tips Series: Confidence

Writing engaging blog posts takes confidence. You don’t have to be born with it, you simply tap into it. Let’s explore how. This is the first part of my Blog Writing Tips Series and we’re starting off with confidence. Here’s a quote from one of my confidence heroines, Grace Jones: “I’ve always been a rebel. […]

If you hate social media marketing but need it for business

If you’re an entrepreneur and you’ve ever thought, ‘I hate social media marketing with every fiber of my being’, then I wrote this just for you. Firstly, understand that every business doesn’t have to use social media for marketing the way you’ve been taught. You absolutely can build a business without social media. Another option […]

Social media marketing for introverts

If you’re anything like me, you find much of social media uncomfortable. Between the perfect aesthetic selfies on Instagram to this idea that we’re always supposed to be ‘on’, energized, and ready to interact every day with everyone. The social media algorithm is a hungry beast. Feeding it can feel draining. But here’s the thing, […]

Authentic marketing resources (to help you market yourself with integrity)

The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to help you spread the word about your business (without triggering and over-focusing on your audience’s pain).  This list is a […]

Ditch the funnel, build a marketing ecosystem instead

The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing ecosystems?  The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that […]