content strategy, planning, and project management
The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to… read more of this article
Everywhere you turn, people emphasize that building a large email list is a fundamental part of selling online. But today I’m sharing why the common list-building advice you hear will never work for most of… read more of this article
Imagine… Scrolling around a website, you click on a link for a program. On the program sales page, you notice three things: Thing #1: There’s a taunting ticking timer in the right-hand corner counting down…. read more of this article
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed… read more of this article
A few weeks ago, I stumbled onto a financial tips blog. Within seconds of being on the site, an opt-in box popped up. Urrrghh! Irritating…yes. Deal breaking…no. I didn’t immediately move on from the site…. read more of this article
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What… read more of this article