Social Media for Social Change
If you’re anything like me, you find much of social media uncomfortable. Between the perfect aesthetic selfies on Instagram to this idea that we’re always supposed to be ‘on’, energized, and ready to interact every day with everyone. The social media algorithm is a hungry beast. Feeding it can feel draining. But here’s the thing, …
The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to help you spread the word about your business (without triggering and over-focusing on your audience’s pain). This list is a …
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing ecosystems? The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that …