The human mind attempts to remember and understand things by piecing bits of information together into a story. There have been countless studies showing that if given a list of facts and figures to remember,… read more
Are You Uncomfortable Doing Social Media Marketing?
Have a scroll around social media and look at profiles and feeds. You’ll find a lot of posing, performing, and caricature creation. Not just people using the platforms for fun, but entrepreneurs, too. People focused… read more
Why Most Email List-Building Advice Doesn’t Work
Don’t focus on more subscribers, focus on more connection. Everywhere you turn, people emphasize that building a large email list is a fundamental part of selling online. ‘Build your list.’ ‘The money is in your… read more
How to Stay Consistent with Content Creation
Last week, I published an article on Medium. It got accepted by a major Medium publication and also got curated (promoted) on the platform. I was excited. And nervous. But shortly after it went live… read more
What You Ought to Know About Urgency Marketing
Imagine… Scrolling around a website, you click on a link for a program. On the program sales page, you notice three things: Thing #1: There’s a taunting ticking timer in the right-hand corner counting down…. read more
You Are More Than a ‘Before and After’ Story
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed… read more
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