I believe digital marketing can be a space for awareness, empathy, and meaningful connection, not just noise. 
That’s why I do what I do: digital communications devoted to helping nonprofits, social enterprises, and ethical brands use social media and email marketing to create real impact.
Because when used intentionally, digital spaces can do more than promote. They can educate, mobilize, and inspire change.
Why This Matters
We’re living in an age of constant scrolling and short attention spans. The loudest voices often win, but not necessarily the most meaningful ones.
I want to change that.
I’ve seen brilliant missions, creative teams, and ethical brands get buried under algorithms.
Buried, not because they lacked value, but because they lacked a strategy that matched their integrity.
So I created Digital Orange to bring together storytelling, strategy, and purpose: helping organizations and values-led businesses show up online with impact and authenticity.
Here’s What I Do
I help mission-driven teams and ethical founders:
✨ Build engaged communities, not just follower counts.
✨ Communicate their values clearly, without resorting to marketing clichés.
✨ Tell authentic stories that spark emotion and action.
✨ Use social media strategically to amplify purpose and deepen trust.
Whether you’re a charity sharing stories of impact or a values-led brand building conscious visibility, you deserve a digital presence that feels true to your mission, and that makes a difference.
About Me
I’m Alicia Joy, communications strategist, writer, and founder of Digital Orange (Digital Comms & Social Media Studio).
I’ve spent years helping nonprofits, ethical businesses, and social enterprises translate their vision into powerful, purpose-led communication. My background in facilitation and storytelling taught me that clarity builds trust, and trust drives real-world change.
My approach is calm, strategic, and human-centred.
Because I believe the future belongs to those who care (and who communicate that care with intention).
Let’s Work Together
If your organization or brand values impact over impression, community over clout, and purpose over profit, we speak the same language.
Get in touch by completing the quick form below.
