You cannot ignore the challenges of social media marketing. If you’re a solo entrepreneur relying on social media marketing, understanding the challenges and solutions will help you save time and get better results from your marketing efforts. You want to run your businesses without running yourself into the ground. So, I’m sharing 11 common social […]
Category: midlife entrepreneur
The most important skill nobody taught you: deep focus
I worship at the altar of deep focus. That’s a slight exaggeration, but it’s justified. Deep focus (on the short term and long term) has helped me prioritize myself and my dreams—and stick with them even when things get tough. I’m not referring to short bursts of work followed by checking your phone, social media, […]
How to create joyful systems and processes in business
If you’re a solo entrepreneur, systems and processes in business will save you time and energy. They’ll also help you see flaws in the way you’re working. You have a life to live beyond your laptop. I want to help you do that, so I’m breaking down the steps to create systems for your business. […]
5 Ways midlife women sabotage their dreams
Are you sabotaging your dreams? Here are five common ways women over 40 sabotage and compromise their dreams. If you prefer to watch instead of read, I also created a video on this topic: 1 Detrimental self-sacrifice I made that term up. It refers to putting everyone and everything first above and before yourself. When […]
Social media marketing for introverts
If you’re anything like me, you find much of social media uncomfortable. Between the perfect aesthetic selfies on Instagram to this idea that we’re always supposed to be ‘on’, energized, and ready to interact every day with everyone. The social media algorithm is a hungry beast. Feeding it can feel draining. But here’s the thing, […]
Building an online community in public day 1 | Midlife Entrepreneurs
How do you build an online community? Wouldn’t it be nice to have a behind-the-scenes view of someone doing it? Well, now you can. I created a series of videos chronicling my progress as I built a community of midlife women entrepreneurs. Watch the video of Day 1 of my sharing about the process. The […]