The popular approach to marketing is to create messages and sales pages that focus on overemphasizing your client’s and customer’s pain. I’m not about that life. There’s another way. Here are 9 authentic marketing resources to… read more of this article
How to write about yourself without falling into the ‘before and after’ trope
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed… read more of this article
Ditch the funnel, build a marketing ecosystem instead
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What… read more of this article