Everywhere you turn, people emphasize that building a large email list is a fundamental part of selling online. But today I’m sharing why the common list-building advice you hear will never work for most of… read more of this article
What you should know about urgency marketing
Imagine… Scrolling around a website, you click on a link for a program. On the program sales page, you notice three things: Thing #1: There’s a taunting ticking timer in the right-hand corner counting down…. read more of this article
How to write about yourself without falling into the ‘before and after’ trope
I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed… read more of this article
A common email opt-in technique to avoid
A few weeks ago, I stumbled onto a financial tips blog. Within seconds of being on the site, an opt-in box popped up. Urrrghh! Irritating…yes. Deal breaking…no. I didn’t immediately move on from the site…. read more of this article
How to Blog Boldly and Not Sell Yourself Out
“I’ve always been a rebel. I never do things the way they’re supposed to be done. Either I go in the opposite direction or I create a new direction for myself, regardless of what the… read more of this article
Ditch the funnel, build a marketing ecosystem instead
The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What… read more of this article